Privacy Policy

Should you be asked to provide information on this website it will only be used in accordance with this privacy policy, which New Road Dental has created to ensure your privacy is protected. Using email subscription forms we may request your name, contact details, postcode, personal preferences and interests and other information relevant to customer surveys or offers.

This information is required to understand patient needs and improve our service and we may use it to customise the website for individual users. Cookies help us improve the website by enabling us to monitor which pages users find useful and which they do not – we use this information for statistical analysis purposes and then remove it from the system.

A cookie is a small file which asks permission to be placed on your computer’s hard drive; once you agree, the file is added and the cookie helps us analyse web traffic. Cookies allow web applications to respond to you as an individual by allowing the web application to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us, and you can choose to accept or decline cookies.

New Road Dental Practice may periodically send promotional emails about new products, special offers or other information which we believe you may find interesting using the email address which you have provided. We may also use your information to contact you for market research purposes via email, phone or mail. If you have previously agreed to us using your personal information for direct marketing purposes, you can change your mind at any time by clicking the unsubscribe link at the end of any email sent.

Personal information collected from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. We will not sell, distribute or lease your personal information to third parties unless required by law to do so. We may use your personal information to send you promotional information about third parties which we believe you may find interesting.

You may request details of personal information which we hold about you under the Data Protection Act, for which a small fee may be payable, by emailing If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible and we will promptly correct any information found to be incorrect.

This privacy policy only covers the New Road Dental. Any other websites which may be linked to through this website are subject to their own policies, which may differ.

Call Tracking

Our website uses call tracking technologies to track the pages users visit, how long they stay on the site, and what actions they take. This information is used to improve the user experience and help us better understand our audience.

CallRail collects the information on the callers that call our business customers through the dedicated phone numbers that our business customers have purchased through CallRail (or numbers our business customers have requested be ported into CallRail from another provider).

Call tracking may also be used for marketing purposes, such as tracking the effectiveness of advertising campaigns and personalising content.

This site is owned and operated by New Road Dental Practice Limited.  Registered in England and Wales Number 06518414,. Registered office 68 New Road, Bromsgrove, Worcester, B60 2LA